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It found that those aged 18 to 24 are nearly twice as likely to have made “green” changes to their lifestyles than those over 60, the baby boomer generation.
It’s great to see that no matter our age, we’re all getting behind fighting the climate crisis
Colin Banks, OVO Head of Sponsorship and Partnership
The younger group also came out on top when it comes to using reusable nappies and sanitary products and buying shampoo and conditioner bars, both a benefit to the planet and their purses.
However, baby boomers are leading the way when it comes to air drying clothes rather than tumble drying, protecting the planet and the longevity of their garments.
They also buy more loose fruit and veg to cut back on plastic and are more likely to compost their food waste, the study found.
They are also most likely to grow their own fruit and veg, turn off lights and gadgets when they aren’t in use and cycle or walk to avoid driving.
Colin Banks, Head of Sponsorship & Partnerships of green power company OVO, which commissioned the research to mark the launch of its bike share scheme in Glasgow, Cardiff and The Vale, said: “It’s great to see that everyone is making an effort to go green, but there are some interesting differing habits between age groups.
“While younger people are more likely to make more dramatic lifestyle changes such as changing their diet or the way they shop, older people are going back to what they know from their childhoods by air drying clothes and ditching the car, and doing a collection of smaller things that collectively make a big difference.
“We can all make small changes to do our bit and live better. It’s great to see that no matter our age, we’re all getting behind fighting the climate crisis.”
The study also found 86 percent of adults consider themselves to be environmentally friendly in the way they live and shop.
And more than half (52 percent) would be prepared to pay an extra 11 percent for a version of a product that is more environmentally friendly than cheaper alternatives, as 27 percent often feel guilty about the things they do and the impact it has on the environment.
This is also true for how Brits travel, as more than half (56 percent) want to explore more sustainable travel options, with more than a quarter (27 percent) wanting to swap driving for cycling in order to reduce their carbon footprint.
Despite this ambition, the study carried out via OnePoll found the reality is that the motor car is still the most popular way for Brits to commute to work, being used by 28 percent of adults.
Fewer than one in 20 regularly cycle to their workplace, and just six percent are likely to catch the bus when they need to commute, showing how bike schemes can make it easier for these Brits to make their ambitions a reality.
Colin Banks added: “We have created the new green routes, a map for residents and visitors to use with the new OVO Bikes in Cardiff and Glasgow, to explore a selection of sustainable spots and support the local economy.”
THE TOP 20 CHANGES BRITS HAVE MADE TO TRY AND LIVE MORE SUSTAINABLY:
- Turned off lights when leaving the room
- Taken a reusable bag to the supermarket instead of buying one
- Turned off the tap while brushing my teeth
- Recycled as much as possible in the kerbside collections
- Used LED light bulbs
- Reduced food waste
- Air-dried towels and clothes
- Switched off gadgets at the wall when not in use
- Had more showers instead of baths
- Bought plastic-free products, where possible, such as loose fruit and veg rather than pre-packaged items
- Walked or cycled more to avoid driving
- Bought local produce
- Swapped plastic water bottles for a reusable water bottle
- Ditched plastic straws
- Used resealable packing to avoid food wastage
- Picked up litter and put it in the correct bin
- Composted food waste
- Washed clothes in cold temperature to reduce carbon footprint
- Ditched single-use plastics (not including plastic water bottles, plastic bags)
- Used cloths instead of paper towels
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