Iceland offers guaranteed turkey in time for Christmas to lucky customers – how to apply

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Iceland has launched a Turkey Insurance scheme aiming to deliver a turkey to the first 150,000 shoppers who register with the supermarket.

Customers just need to register with Iceland, choose their turkey through the reservation form and select an online delivery slot before Monday, November 22.

The delivery slot has to be scheduled between December 11 and 17.

The first 150,000 shoppers who create an Iceland account before November 22 will have a guaranteed turkey in time for Christmas Day.

Customers will need to visit Iceland’s website to register for an account and to fill out the Christmas form.

Six days before the delivery slot customers will be invited to complete their online order.

Shoppers will then need to add their reserved turkey to the basket plus any other Christmas essentials they need.

Iceland is also adding over 600,000 Christmas delivery slots between December 11-17.

The retailer also promised to pay for the entire order should any arrive late.

Customers can choose between three different turkeys:

Iceland Perfect Turkey (£17.00, 2.2kg, serves between eight and 10)

Bernard Matthews Golden Norfolk Basted Turkey Crown Medium (£16.00, serves between six and 10)

Bernard Matthews Golden Norfolk Basted Whole Turkey with Giblets Large (£17.00, serves between eight and 10).

Andrew Staniland, frozen trading director at Iceland Foods, commented on the new scheme.

“Planning for your Christmas Day meal can be a tense time.

“And this year with noise of Christmas food shortages we wanted to offer added reassurance to our customers.

“This year we’ve been preparing for a bigger Christmas, so we have a strong stock of frozen turkeys.

“We’re proud to be able to guarantee our shoppers a turkey to remove the worry and help them have the best Christmas ever.”

Iceland said sales for frozen turkeys went up by 409 percent in September compared to the same month in 2020.

Customers have been preparing in advance for Christmas dinner and Iceland wants to make sure everyone has a turkey to enjoy the special day. 

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