Morrisons solves flour crisis with smart new way to buy the baking product – how to get it

Morrisons, recognising that Britons are desperate to get hold of the flour, have come up with a clever solution to the empty shelves. Shoppers can now buy flour directly from one of its instore bakeries.


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The bakeries, which usually sell baked treats and bread rather than ingredients, are now packing their flour into 1KG bags and selling them direct to customers.

Serious bakers can even buy a 16KG bag to make sure they won’t run out.

These mega bags cost £9 and white, plain and self-raising are available.

Morrisons started the initiative over a week ago, and has sold more than 370 tonnes to shoppers in the UK.

The supermarket is even selling 50g bags of bakery yeast for 20p.

Andy Clarke, Morrisons’ bakery buying manager said: “Listening to customers, we know baking is important right now to keep the family busy and entertain kids during the lockdown.

“It felt like a no brainer to give customers the ingredients they need to bake at home during this very difficult time.”

Britons hoping to get their hands on the flour should head to one of the 450 Morrisons stores with an in-store bakery.

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While heading to the supermarket or shopping online, be wary – Morrisons and Tesco shoppers have been warned by police over a food voucher scam.

Police are warning shoppers to be extra vigilant as the scam does the rounds on messaging and email. 

The fake messages aim to steal shoppers’ personal information and bank details in order to take their money. 

The scam message reads: “Morrison’s is giving away free groceries worth £250 to support the nation during Corona pandemic. Hurry up! Collect your FREE voucher.”


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However, the convincing text is completely fake and uses a fake web address to get shoppers to enter their data.

A spokesman for Nottinghamshire Police said: “It’s said to appear genuine and the link to the website provided was: 

“As you can see, the URL starts with just ‘HTTP’ which isn’t secure, always check you have HTTPS within your browser for the most secure way of browsing (this ‘S’ stands for secure).”

Users say the link works and looks genuine, but it then prompts shoppers to answer a series of questions and then share it via Whatsapp. 

The messages then lead you to another page giving the chance to win an iPhone. 

It’s at this point customers are expected to pay £1 for handling charges, which means entering bank or credit card details to make the payment and enter the competition. 

The police have shared the telltale signs to look for that suggest something is a fake or a fraud attempt – such as misspellings, numbers used instead of letters in links and brand names, and even added symbols which wouldn’t be on an official website. 

It’s been reported that the link usually comes as a forwarded message.

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