It’s been a tough few months for retailers following the outbreak of the coronavirus pandemic. However, one budget chain is hoping to take the lead in getting the nation’s high streets back to their best with an extensive plan for its stores. Poundland has announced “Project Diamond”, the biggest transformation programme in its history, which will come as good news for shoppers.
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The most immediate change in the new plans will see the chain roll out its frozen and chilled food offering to more stores.
Poundland first introduced selling frozen food in seven stores last year, but following a successful trial it will now be expanded to more stores around the country.
The budget retailer plans to offer frozen and chilled foods in 60 shops in total, with more than half of those offering the service by the end of July.
Poundland expects to have the full 60 stores up and running with the new products by early September.
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It means shoppers will be able to buy ready meals and pizza as well as stocking up on cheap household items.
The chain teamed up with frozen food specialist Fulton Foods to offer popular brands including Aunt Bessies, McCain and Young’s in its stores.
That’s not the only change the low-cost retailer is making as part of its new transformation plans.
Poundland has also announced that it will pilot a new home delivery service so that shoppers can order from its website early next year.
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To make the move into online shopping, the company has closed one of its three stores in Cannock to turn it into an online fulfillment centre.
However, the changes will also mean a new pricing structure for the budget retailer.
While its best known for selling items that all cost £1, the brand is also making the move into “simple pricing” rather than “single pricing” to offer a broader range.
Poundland has been introducing products for as little as 50p and up to £5 in order to offer more in health and beauty, household and grocery ranges.
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It means a wider product selection will be rolled out across the country by October this year.
However, three quarters of its products will still be sold at the core £1 price point – so shoppers won’t be disappointed.
Barry Williams, Poundland managing director, said: “We’re stepping up to support high streets after the impact of the coronavirus by being customer-focused, people-led and tech-enabled.
“This is the biggest transformation in our history as we look to secure our future for another thirty years.”
The chain will also be dividing its plan across three types of store – a “destination” store that offers the full range, “core” stores to offer its most popular stock and “convenience” stores for grab-and-go goods.
Destination stores will include homeware, health and beauty and even clothing as the chain plans to build on the success of its PEP&CO fashion brand.
Poundland has announced it will have six additional compact “shop-in-shops” to sell clothing in more than 310 locations.
It will also be making wi-fi available in every store as part of its revamp, bringing the chain up to date with high street rivals.
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