Whole Foods Announces Price Cuts on Hundreds of Items

Whole Foods Market and Amazon announced that all customers will benefit from a price reduction on hundreds of items—namely produce—and Amazon Prime members will receive even more exclusive weekly deals than ever before.

This announcement comes after Amazon acquired the food retailer in 2017 and promised a reduction in prices nationwide, many of which went back up in February of this year.

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Starting Wednesday, Whole Foods shoppers can expect to see an average price reduction of 20 percent on select items throughout the store, with an emphasis on in-season produce and meat. Prices on greens, tropical fruits, tomatoes, and more will all be reduced throughout the month of April.

Whole Foods and Amazon said Prime members can also expect twice the amount of exclusive weekly deals they are used to seeing. Items such as Justin’s nut butter, Epic snacks, Kite Hill non-dairy products, and Whole Foods prepared sandwiches and wraps will all be marked down, and Prime shoppers can expect up to 35 percent off on select fresh meats through the end of the month.

Looking for more supermarket news?

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Whole Foods also announced customers who try Prime starting Wednesday through the end of April are eligible for $10 off a $20 in-store purchase. New members can try Amazon Prime free for 30 days, and with more than 300 exclusive Prime deals expected to roll out this month, now’s the time to join if you haven’t already.

“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said John Mackey, Whole Foods Market co-founder and CEO. “The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand.”  

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